Why would you expect anyone else to?
Some people think it’s egotistical to refer to yourself as an expert. I think it’s just good branding and business sense. After all, who wants to do business with someone who is mediocre? I’d much rather do business with someone who’s an expert at their craft any day.
So that means you need to demonstrate that you are an expert, not just call yourself one. Every action you take should play to the core message that “You are the expert on [xxxxx].” And soon enough it will happen.
That’s exactly what happened to my delight last week. I got an email from a virtual colleague — Rhonda Bartlett of RB Design Studio. Here’s what she said.
I was at a networking meeting last month and Sandi Nelson from 25th Hour VA did a presentation on “Becoming Slightly Famous”. During the talk, she asked me (in front of the group), “Rhonda, when you think of Small Business Expert, whose name comes to mind? I didn’t even have to think. I immediately said “Denise O’Berry” and I was correct. Just thought I’d share that with you that your name was brought up in Kentucky.
And I’ve never met either of these women face-to-face. Isn’t it time for you to become an expert?
So what do you think about this issue? Do you refer to yourself as an expert? Why or why not?