There’s a lot of buzz lately about using blogs in business, and I do mean a lot! The cover article in the most recent edition of Business Week magazine is all about how blogs can help your business.
While blogging used to be underground – abiding in the realm of teens and techies – the genre has come mainstream. It has reached critical mass, and corporate America is beginning to embrace blogging as the “next big thing.”
How can having a blog help you as a small business person? In a variety of ways. Blogs can help position you as the expert in your field. You already know a great deal about the product(s) you sell or the service(s) you offer. A blog gives you the opportunity to easily share that knowledge with thousands of interested people across the globe.
Blogs give you the opportunity to establish two-way communication with prospective customers, and create a sense of community, where like-minded people establish dialogues on topics of interest to them.
Blogs can be great (and cheap) marketing tools. For example, if you are just getting your feet wet on the Internet, blogs can be an easy way to establish a web presence and promote your product or service.
Don’t think that just because you have a blog the world will flock to your door. It won’t. But, I’m convinced that if you have something valid to say, something that will benefit others, eventually you will find an audience. And one thing can be said for sure – if one person likes what you have to say, they will let others know. Word of mouth is still the best advertising.