Who are your best customers?
- In total sales
- In total number of purchases
- By service or product line
- In terms of referrals
- By sales associate
- In the last six months
- In the last 12 months
- In the last five years
Have you lost any of them?
Do you know why?
Have you asked them?
Have you tried to win them back?
Have you done anything special for them?
Have you asked your best customers what other needs they have that you can meet?
Do your employees find themselves with more free time on their hands because sales are down?
Are they contacting your best customers to thank them for their business?
Are your employees asking your best customers what other needs you can meet?
Do your employees call your best customers to give them advance notice of sales and specials?
Have your employees asked your best customers for referrals?
What does a customer get if they refer a new customer to you?
Do your employees know your best customers’ birthdays?
Were you in a reactive mode when the economy was strong?
Why not be in a proactive mode now that the economy is soft?