For my Today’s BusinessMom website I’ve been doing a lot of
reading, researching, and writing about writing long term business goals. I
think it is so important to understand where you are in your business and where
you want to be in four months, ten months, or two years. If you don’t have that
map, how will you get there? Or how will you know when you arrive?
So I’m always interested in reading about other women in
business, and trying the techniques that they discuss. For the remainder of
this year my long term goal is to increase my current revenue by 10% and to
keep that increase going through December. Of course, in order to do this I
have to network and market my job.
At times, it is difficult to come up with new marketing
ideas. And of course, marketing takes time. If you talk to other business
owners you’ll find that a lot of their daily time is spent marketing and
networking; at times, more so than actually working, particularly when a
business is young.
I was reading an article about business owner Sue Parks, who
owns WalkStyles (www.walkstyles.com)
and she said that a friend of hers said that in order to get new customers you
have to be seen using your service or product. Get out there and show it.
Sometimes this is hard to do. If you own a dog walking
company, how do you show that service when you are at a party? The key, I
believe, is to understand that you need to get out there and tell people what
you do if you want to survive and thrive, and if you keep this in mind, clients
When I first began NAWBO I was timid and shy. I took only a few business cards
to that first dinner meeting and was quiet during the networking aspect, even
as people came up and introduced themselves. I didn’t come right out and say,
“I own a marketing company and I do web design, graphic design, and writing for
businesses.” I left that meeting feeling ridiculous; I’d passed on the best
networking opportunity that had come along since I opened my business doors, so
Now I walk into the room and stop everyone I see. I tell
them what I do and hand them a card. Now I see every person I meet, no matter
where I am, as a potential client. I believe this is the mindset that has allowed
me to get such great clients lately. And I believe this is the mindset you have
to have if you want to make your business grow.
If you are trying to get ahead, you have to get your name
out there. If you want to increase your clients, you have to tell people what
you do. As Sue’s friend said, show them. If you can wear it, wear it. If you
can show it, show it. If you can tell it, tell it. If you are a business owner,
now’s not the time to be shy!