At least once a day I land on a website that has a dark or patterned background with black print that I can’t even read. Are you committing this website sin? Considering you have mere seconds to get your visitor’s attention, how long do you think your visitors will stay if they can’t read your site?
They’ll leave it faster than you can say “Hello.” If you want people to buy, they need to have a reason to stay. And that means they should be able to read your site and clearly tell what you are selling. It should also be easy for them to navigate around your site to find what they are looking for.
Take a look at the two examples below. Which one would you spend more time at?
Sample #2 wins hands down. You can actually read what it’s about and although the navigation on the left uses color, it’s used effectively so you can decide where you want to go. Don’t drive traffic away from your business with a website no one can read. Use a critical eye to determine if your visitors can really experience your site effectively. Or better yet, get help from a colleague or friend who will offer up a frank opinion.
What do you think? What do you love or hate about websites you visit? Leave me a comment.