“As has been reported on a variety of blogs around the net, IBM today is publishing an announcement on its Intranet site encouraging all 320,000+ employees world wide to consider engaging actively in the practice of “blogging”… The core principles — written by IBM bloggers over a period of ten days using an internal wiki — are designed to guide IBMers as they figure out what they’re going to blog about so they don’t end up like certain notable ex-employees of certain notable other companies. They’re also intended to communicate IBM’s position on such practices as astroturfing, covert marketing, and openly goading or berating competitors — specifically, don’t do it…While the final draft was polished up a bit by the corporate communications and legal folks, the bullet points were written by IBM’s bloggers based on what they felt was important — both for them and for the company…
Guidelines for IBM Bloggers: Executive Summary
1. Know and follow IBM’s Business Conduct Guidelines.
2. Blogs, wikis and other forms of online discourse are individual interactions, not corporate communications. IBMers are personally responsible for their posts. Be mindful that what you write will be public for a long time — protect your privacy.
3. Identify yourself — name and, when relevant, role at IBM — when you blog about IBM or IBM-related matters. And write in the first person. You must make it clear that you are speaking for yourself and not on behalf of IBM.
4. If you publish a blog or post to a blog and it has something to do with work you do or subjects associated with IBM, use a disclaimer such as this: ‘The postings on this site are my own and don’t necessarily represent IBM’s positions, strategies or opinions.’
5. Respect copyright, fair use and financial disclosure laws.
6. Don’t provide IBM’s or another’s confidential or other proprietary information.
7. Don’t cite or reference clients, partners or suppliers without their approval.
8. Respect your audience. Don’t use ethnic slurs, personal insults, obscenity, etc., and show proper consideration for others’ privacy and for topics that may be considered objectionable or inflammatory — such as politics and religion.
9. Find out who else is blogging on the topic, and cite them.
10. Don’t pick fights, be the first to correct your own mistakes, and don’t alter previous posts without indicating that you have done so.
11. Try to add value. Provide worthwhile information and perspective.”
For more see this post from James Snell.