One of the most important skills I’ve learned in the past 10 years
of doing business online is how to create simple web pages and edit
HTML code. I don’t mean complex stuff, but enough to be able to make
quick changes on a web page, set up a sales page without having to wait
eons for a web designer and then pay big bucks, and how to tweak copy
in my blog.
Generally I use simple “what you see is what you get” (WYSIWYG)
tools like FrontPage to create my web pages, but sometimes you need to
go a little further and “hand code” something.
It came up again recently when I was making some minor edits to complete a registration page for our upcoming teleseminar on how to protect your intellectual property rights.
I discovered that the SM is not a common ASCII symbol and could not
find it in FrontPage fonts. Then I did a Google search on HTML code and
found a lot of tutorials and lists with the codes for common symbols. These are handy to know about, but not one list had the code for the SM.
I figured if I could find the service mark used on a web page then I could look at the source code and figure out the HTML.
I don’t know what made me think of it, but I decided to look up “service mark” in Wikipedia
since I figured they would have to show what it looks like. Sure
enough, it was there. So, I checked the source code and found this: <sup>SM</sup>. And it worked!
Then at the bottom of the entry was this:
So there you have it…three ways to add a superscript SM to your web copy, if you need it.