If you think Twitter is just a fad, and I’m not trying to be a smart-aleck here, but you probably also thought Amazon was doomed to failure. And I say that with some irony as well because Mr. Bezos plunked down $15 million into Twitter. Enough said.
You may know about Twitter and the power of micro-blogging. But even if you’re already convinced that Twitter can be useful to businesses, you may still think, “Great, but how do I find people? How do I find the right people? Do I follow everyone that says they are following me?”
First, there’s a great search tool within Twitter that allows you to search by keyword. That’s the way in to your new micro-network. Just hit the “advanced” button and search smart.
The well-followed Guy Kawasaki has two terrific posts over at AllTop.com (his latest venture) on how to build your Twitter network. Both are worth a read.
Use the advanced search feature and find the people with your professional interests or, perhaps just as useful, the people who want to buy what you’re selling. Of course, we all know that you are not *selling* in this micro-blogging environment. Not in only 140 characters, but what you are doing is helping to spread the word, helping to catch a sliver of mindspace, of micro-bandwidth with an over-caffeinated population.
Read some of the success stories of how Dell sold 500 refurbished computers or about the blogger at SmallBizTrends.com who landed a huge article opportunity with a major magazine and perhaps you’ll see why so many are flocking to the micro-platforms.
Oh, and you might want to set up one of the platforms that allow you to post to your Twitter account via Facebook or LinkedIn or via your Firefox browser. I post my tweets via my browser address bar, which feeds to Twitter and then feeds into my Facebook profile.
Now if it would just deposit money into my bank account and pay my bills. I shouldn’t jest — someone is probably building an application to do just that.
Ok — now follow me on Twitter!