I found a wonderfully informative (yet short) article by Lisa Packer today that you must see. Here’s an excerpt:
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy.
You wouldn’t give him more hours in the hopes that one day something productive will happen. And you shouldn’t keep running those “name recognition” ads in the hopes that one day sales will happen, either. You should fire those non-responsive ads and get some that pull their own weight. Here’s how…
Lisa goes on to list four tips to making your ads work better, all without spending any more money.
As someone who does this for a living, all I can say is, nice job Lisa. You’ve hit the nail on the head!
You can read her complete article here:
How To Write Ads That Get Response