If you haven’t yet joined the online video craze, it’s high time you did. Using video to maket your business gives you a marketing tool that works for you around the clock, 24 hours a day, 7 days a week.
According a press release from “The Apple Guy” Tim Hagen, a certified trainer for Apple and partner at eMotion Picture Studios, there are a number of things businesses should consider in order to make effective online marketing videos.
“Online marketing videos are a cost effective way to generate new business,” says Hagen. “Businesses can make successful videos themselves if they follow a few rules.”
Hagen suggests the following tips to help you create successful online marketing videos:
- Appear Professional: Have a clear background for your video without clutter or pictures. Keep the background consistent with the lifestyle your business is promoting. For example, a recreational business could shoot their video on the beach, at the slopes or on a golf course.
- Virtual Sales Professional Delivery: Make sure the sales professional is speaking directly into the camera as if they were speaking to a person. They need to convey a strong sense of confidence to be viewed as credible.
- Sounds Good: Many online videos were shot using the built in camera microphone. This can lead to bad audio which is a leading factor in high video bounce rates. Invest in good audio by purchasing a lavaliere microphone and wire up the talent four to five inches under their chin.
- Keep it Short: Don’t make your marketing video too long. It should be 2-3 minutes max and the shorter, the better. Only 36% of viewers watch online videos longer than 2 minutes. Training videos should be in the 20 minute range per topic.
- Naming the video: It is important to find the right keywords to use in the video’s name in order to receive the most hits possible. Go to Google Keyword tool and paste the URL of a competitor’s video page or your own product page. The tool will then suggest the best keywords for the title and video description in order to gain more viewers.
See, it’s simple. Dip your toe in first before you go wild purchasing equipment. And as with any other marketing medium, make sure you map out a plan of action before you begin.