“Online Business Success
Having worked with 100’s of businesses across the country with the creation, growth, nurturing of their site, if you removed the ‘technology’ aspects that makes all of their heads swim, the one issue that always seems to be missing in one form or another is the fact that having a Web site is having a business. A real business – if you want to succeed. All too often entrepreneurs with little to no experience in the business world, or the basics of how to plan, run, and evolve a successful enterprise appear to be under the impression that these staples are not necessary in lieu of a good idea. Just as often, unfortunately, they choose technology partners that have little more experience and expertise in these areas then they do. Hence, they are doomed to fail.”
– This is a great little article! Clear, consise and really good advice. It matches my thoughts exactly in that you must treat your online business like any other business and be motivated to make the sale and a profit, and design your business accordingly. The type of online business that ‘the technology muse’ discusses in this article is the one that will succeed in the new dotcom era. -ed.