Times are challenging for many businesses, and sales professionals have to help customers and prospects manage risk so buying will continue.
Those salespeople who help businesses successfully manage risk will be able to elevate themselves above the fray of the marketplace to be seen as bringing greater value to their customers. Your customers need to minimize all kinds of risk in many different areas.
I mention this because I recently learned about a brand new eBook by the Sales Bloggers Union (salesbloggers.com) that deals with this very topic. “How to sell more by reducing risk” provides eight different perspectives of risk written by eight of the top international sales bloggers.
They’re actually giving it away for free.Click here to download the free e-book and see what you can learn to maximize your sales.