Pretend you just earned the business of a new customer, what is the one thing you can do to ruin the relationship and end the honeymoon as soon as possible? Simple. Just ignore them.
Ignoring customers has probably ruined as much business as providing poor service and an average product. There is no better way to tell someone you don´t care than ignoring them and taking their business for granted.
Not sending a thank you card, never calling, never updating on your latest news, never inviting to a special event, never extending a customer-only offer, never reminding, never asking"?¦sure ways to chase a customer away to the waiting doors of a business that does.
Food for thought.