Yesterday I went off a bit on the subject of fun, fun, fun.
There´s a deeper angle to this subject — and it relates directly to eBay sellers.
It´s about enthusiasm and persuasion. Can you persuade people without enthusiasm? Is there a chicken and egg relationship here — or not? Do you marry your husband and expect that some day you´ll learn to love him. Do you buy a car and think that you´ll eventually like the color. Do you order food and think that once you get past the taste you´ll enjoy the full stomach feeling?
It´s pretty apparent that enthusiasm precedes persuasion. Most would agree that enthusiasm is a prerequisite to persuasion. From the waiter to the corporate jet salesman — if the seller doesn´t dig the product, then that emotion is transferred. Negativity is an elephant in the room — difficult not to notice.
Yet, so many people do it backwards.
So many eBay sellers get into business thinking that they want to make big dough. They do all the analysis and sourcing legwork — they buy all the books on where to buy and what to buy. Yet — they come up short when it comes to verve.
And what happens?
Buyers can sense the dullness. They perceive the anti-sell. They want reasons to buy, but the site copy, the return emails, and even the "you won" notifications have a stink on them. That stink is the smell of non-enthusiasm. It will kill sales and retard business growth.
Moral: Do things that are fun and engaging to you.
Until your daddy took the T-Bird away.