Quoting my partner Patsi in tomorrow’s issue of Savvy eBiz Tips:
I guess it comes with the territory. You don´t always get to stay at home in front of the computer and work in your tennis clothes (substitute workout clothes for me). Sooner or later the invitations to speak and present start arriving, if your marketing is working the way it should be.
This Friday through Sunday we’ll be presenting at Kelly O’Neil’s UpLevel Intensive Marketing Summit. In a small group setting you spend 3 days on business planning and strategizing, then walk away with an action plan.
For us, it means a ton of prep work to create our presentation and all the collateral material that goes along with being a featured speaker. We’ve spoken at a few other events, but no selling was allowed so this is our first experience on that front. If you’ve attended conferences, you know that most speakers have products for sale. Generally, this is the only income you get from the gig. So it’s important.
Here’s what we’ve had to create and put together for this event:
Design and have created a 9′ tall retractable banner to advertise The Blog Squad (sorry, no picture, but I did get it through eBay (look up seller dennphil) at the suggestion of Suzanne Falter-Barns and we’re very happy with it). Worked with a graphic designer to get the image designed and in correct format.
Finally publish Build a Better Blog as a soft cover workbook so we have a physical product to sell (self published through Lulu.com). Worked with designer to create back cover artwork (we already had the front cover).
The CDs and ebook are being bundled into one super blogging product that also includes our digital version of Build a Better blog ebook.
Get "shopping" bags printed with our logo, in bright Blog Squad pink. They’re very cool and will definitely stand out in the crowd. I got them through Promopeddler.com. Worked with designer to get an image that worked for the format.
Work on our presentation on our collaborative site on Basecamp. Makes it really easy to jointly work on documents and track the changes.
Write a great introduction for Kelly to use when she introduces us.
Listened to Tom Antion’s program on How to Sell a Ton at the Back of the Room, at least 6 times. It’s a gem. He doesn’t hold back on any of the techniques he uses to make $30,000 up to $250,000 in back of the room sales when he speaks. We’ve also been devouring Tom’s Wake ‘Em Up Business Presentations book. And we had a phone session with him today to get feedback and suggestions on a number of things.
Create handouts for use during the presentation.
Create order forms for sales.