Did you catch our interview with Michael Stelzner about using white papers to generate leads? If not, the audio is posted at Blogging and Beyond.
The information Michael delivered is important if you are marketing on the Internet. As Michael points out, a white paper is a cross between an article and a brochure and can serve as a powerful lead generator. If you want to attract more people on to your mailing list, this tool could be the ticket. Michael reported that a recent study by RainToday.com showed that white papers are the top marketing tactic for companies to generate qualified leads.
Now you may wonder why we are studying and developing this form of content and exploring its use as a lead generator.
After all, we’re The Blog Squad and we do Internet marketing. The way we look at is that a blog is a foundation for creating content, building relationships and educating your ideal clients. A white paper is another spoke, like articles, info products, teleseminars, etc.
Like you, we must continue to grow our business, attract more leads and build our lists. So, we’re in the process of writing a white paper on business blogging. And, we’ve invited Michael Stelzner to present a teleseminar on how to write white papers, so you can learn this important skill as well. Join us on Wednesday, June 6 — details here (if you have a scheduling conflict and cannot attend, register anyway so you can get a complimentary CD of the audio program).
What the heck is a white paper?