GUERRILLA PUBLICITY – Practical Strategies to Increase Your Visibility
Wednesday, December 14, 2005, 8:30 p.m. ET – FREE
Guest Expert: Jill Lublin, author of Guerrilla Publicity
Let’s face it; everyone needs effective public relations techniques in order to be a success. This presentation will help professionals in any industry to get their word out. You’ll learn: how to find the belly of your message for the mass market; how to establish yourself as an expert – learn how to pull ’em, hold ’em, and pitch ’em in 30 seconds or less; how to prepare a powerful press release that will get guaranteed response; 7 must knows to developing a guerrilla campaign; what the press says when they speak out – 15 things they love and hate; how to craft an angle so that the press will embrace it, as well as get an in-depth knowledge of public relations to maximize exposure. You will also learn low-cost, powerful, practical, original publicity secrets.
Jill Lublin is the author of two national best selling books, Guerrilla Publicity (which is considered the PR bible and is used in university marketing courses) and Networking Magic (which went to #1 at Barnes and Noble). She is a renowned strategist and international speaker. As the CEO of the strategic consulting firm, Promising Promotion, Jill has created successful techniques that implement bottom line results. Jill is founder of GoodNews Media, Inc., a company specializing in positive news. She is currently the host of the nationally syndicated radio show, Do the Dream, where she interviews celebrities who have achieved their dreams. Jill has recently been featured in the New York Times, Woman´s Day, and Entrepreneur Magazine, as well as on ABC, NBC, CBS radio and TV national affiliates. Jill is currently working on her third book, How to Connect, and has a new TV show called The Connecting Minute.
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