Do little anomalies such as bugs, database exceptions, lost emails, server timeouts, and changed email addresses significantly reduce revenues?
It sounds strange at first, but often, technology gets in the way of our online business. We become so fixated on the platforms, the metrics, and the hum and whir of our servers, that we lose sight of what is really important.
We forget that the number one objective of a website is to allow a customer to more easily buy from us.
In this webinar, Marketing Experiments (MEC) will look at a recent 60 day experiment with a leading subscription website that showed how we get in our own way by using the wrong technology architecture and what we can do about it.
Join MEC for this no-charge teleconference call on Wednesday, February 28 at 4:00PM, EST