If your business is successful you will be interviewed
by the media at some point. And it can be a great boon for your business. Or it
can be a terrifying experience. It’s up to you.
Here are some quick tips to make your media experiences positive and
Rule 1: Stick to What You Know
Too often people offer opinions about many topics just to get exposure. That
can dilute their images and make them sound less than expert.
Also, by focusing on topics about which you are knowledgeable you can speak
off the cuff. (I don’t prepare remarks.) When you do prepare remarks you risk
sounding scripted and fake.
Rule 2: Don’t Sell
Don’t talk about you or your company when you’re interviewed. Offer your
opinions and comments as they relate to the topic but don’t sell yourself or
your company. People don’t want to hear ads. They want real, genuine
Rule 3: Make it a Conversation
Finally, make your interview a conversation. Treat it like you’re talking with
a client or friend. That keeps it natural, relaxed and fun. Plus it helps the
conversation take its own course which can result in a better interview.
Rule 4: be Yourself
Above all, my advice is to be yourself, be honest and try to be helpful. Do
that and your interviews should all be good.