by Roger L. Cauvin
“Understanding and documenting market requirements are among the most important tasks that a product manager performs.
Unfortunately, many product managers do not perform the tasks well, causing the following problems:
A development staff that doesn’t know what to build
Products that don’t solve real problems in the marketplace
Product designs that lack creativity and innovation
If you want your company’s products to fail for these reasons, there are a number of guidelines to keep in mind. These are the top five mistakes that product managers can make to ensure their products fail. ”
– Although this article seems to focus on software it actually applies to any product, or service for that matter. Worth the read. -ed.