Harry McCracken is not only a friend of a friend, but he’s the former EIC at PC World and quite a celebrity in publishing and media circles. He recently started a new site, Technologizer, which looks to be a multi-contributor blog about tech. Apparently, it took about a month for Technologizer to go from no traffic to almost a million page views in a day (hey Harry, that 64 node testbed you’re using to simulate web browsers is really paying off (that was a joke)). He describes on his other site McCracken on Media, how he did it.
This is a must read blog post for everyone responsible for the success or failure of a corporate site.
Some of the tips include (Harry, please note my use of a list):
- Develop solid content. Write about something that not only interests you but that other people want to read.
- Use lists to keep people’s attention
- Shoot straight. Write from the heart and don’t take it too seriously.
- Don’t be stingy with outbound links
- Break postings up into multiple pages (great for ad revenue)
- List your site in social networking directories like Slashdot and Digg.
Read more of Harry’s article and increase your chances of success.