I originally posted this on the private blog for our Blog to Book Project and then decided it really is something that every service professional should read. Though this is a case study for getting a book on the bestseller list, a lot can be learned from the strategy and tactics used that can be applied to marketing any info product.
If you do nothing else this week, read this case study at Marketing Sherpa.
The case study is only available for free for 10 days which I think ends on July 17. This is a brilliant article about how Call to Action became a bestseller on the WSJ, Amazon, Barnes and Nobel, and USA Today, with no advertising budget and a lot of sweat equity.
I can tell you I contributed to their success. I went for the 3 for 1 deal mentioned in the case study and gave two copies away to clients.
Read the article. Print it out. Study it and start planning the marketing strategy for your book now.