Catching up on my reading today, came across a great article from MarketingProfs.com. A must read for all independent professionals, coaches, consultants who are daily talking to prospects about their service. How to Establish Credibility focuses on asking questions to establish credibility. No surprise there. You’ve probably heard this before. If you haven’t been using this one very powerful marketing tactic, read this article for a reminder of why asking rather than telling is so important. I can attest to the fact it works for me.