by Michel Neray
“Look up ‘credible’ in Webster’s Dictionary, and you’ll find ‘Capable of being credited or believed; worthy of belief; entitled to confidence; trustworthy.’
OK, so no surprise there.
Credibility gives you permission to speak, and gives the person you’re speaking to permission to listen.
Regardless of whether you are in the service business or sell a tangible product, everyone needs to establish credibility, especially with prospective clients. But if you’re a consultant, adviser or coach, then it’s harder for your clients to evaluate the value of your advice and recommendations.”
– Credibility is what Donald Trump has. It is his most valuable asset. Who else can say, “Lend me $320 million dollars so I can buy a casino with no risk to me.” and get away with it. Donald gets people to do this for him because he has credibility. Donald never has to inform people of his credibility, they know. He just brings them solutions. This is what you should be doing and this is what Michael Neray points out so clearly in this article. -ed.