There are people who deal with rejection well and then there are those who avoid every possible situation that might open them up to rejection. Rejection should never be a deterrent in business. Never. It is an essential part of the sales process, and of life itself. It is the big neon light to the road of the deal. To blow off rejection is to blow through red lights while driving. You hurt yourself and the prospect, who is in need of what you are selling.
On the road to the deal, you are at the wheel and rejection is the passenger. Sometimes rejection is the backseat driver. In order to shut it up you have to know where you’re going and how you’re going to get there.
Think of the product you are selling as the freeway. Ask yourself, “Do I enjoy this road I’m traveling on? Do I believe in it?” If the answer is “yes” then keep driving. If the answer is “no,” turn around and find another road.
Can learning to deal with rejection be taught? Absolutely. Just remember these simple points:
- We are all going to die. Sales is only a small part of the big picture so enjoy yourself.
- Keep close tabs on your ego. History will not remember you. Is the greatest vacuum cleaner salesman listed in the Almanac? Exactly. Lighten up!
- In inside sales everyone is on the same playing field—the entry person, the manager, the executive, the CEO. Remember, the prospect who says “no” is going to die—just like you.
- Repeat number one: We are all going to die.
It’s only inside sales. Have a sense of humor, relax, work hard, and enjoy yourself. Remember, you’re not making any great impact on mankind.
If you have trouble dealing with rejection then you’re taking yourself way too seriously.
And remember this: The prospect is rejecting the product, not you.
Now, lighten up and make another call.
See my video on YouTube about dealing with rejection. ?