“I’m going to go out on a limb. Feel free to join me.
Most marketing departments don’t know how to make a corporate video worth talking about.
When it comes to producing corporate videos, most internal marketing departments are “safe departments.” “Safe” works. “Safe” is easy. “Safe” will keep your job. “Safe” sells. “Safe” gets me through the day.
Not really. “Safe” doesn’t produce conversations. “Safe” doesn’t ignite action. “Safe” doesn’t make me think harder. Or differently. Or stretch me. “Safe” doesn’t make me go, “A-Ha!”
Producing a remarkable video for your company isn’t hard. It takes work, it takes time, but it’s not hard.
You know what’s hard? Producing a film that is boring. That’s hard.
When no one is talking about your video and management wants to know where the ROI is from the video, you’ll be doing some fancy footwork dancing down the hallways of the ivory tower. Now that’s hard. That’s a day you might want to call in “sick.”
Here are ten ways how to make your corporate video get noticed, ignite conversations and spark some action. Oh, yeah…and keep management happy, too.”
That’s excerpted from the fantastic Thomas Clifford, documentarian and corporate filmmaker who has these geat list of tips on his blog about how to create a remarkable company video which are not to be missed.
And here’s an interview with Thomas as well.