As an eBay seller, you sell what you stock. Right? You have a set line of products and you recommend that shoppers buy those.
This is the case in brick and mortar situations, as well. How many times have you walked into a Best Buy or a Circuit City and asked the retail sales people for recommendations, only to have a sneaking suspicion that the rep is just recommending what´s on their shelves?
This is one of my pet peeves, actually. It seems like you can´t get honest or insightful product recommendations from floor sales people anymore (if you ever could).
So what have most people done? They do research online and take "word-of-mouth" recommendations from others — making reasoned judgments about the honesty and integrity of others that post recommendations on sites like Amazon and Epinions.
Of course, non-Internet word-of-mouth is useful, too. We all have our trusted friends and sources for product recommendations.
So.. here´s an eBay seller strategy for helping your own prospects figure out that buying from is a good choice: Direct your shoppers to outside, third-party Web sites that recommend your products in meaningful, descriptive, educated ways.
Web-based product recommendation sites are all over the place. Do a quick Google to find sites that deal specifically with your products or industry. There are plenty of people all over the world who have researched and used any given product.
Give it a try, insert those links, and starting improving the product review value you offer shoppers. You´ll do your customers a favor, and you´ll be giving them useful information to pass along to their friends, too.