Main point: Great ______ do what others don´t.
Replace the ______ with whatever you want:
This is a simple message but also very true. Let me explain. Well, I probably don´t need to explain — I am would guess you understand and intuitively agree — but allow me to elaborate.
Whenever you hear a story about a person who has created uncommon or great success, you also learn what they did to get there. Often this includes taking steps we would not have thought of, doing things in a different or deeper way, or simply trying harder — beating more pavement (tangible or mental pavement).
Note: Before I go on, I want to clarify that I do NOT advocate creating success by working yourself to death or burnout. It usually doesn´t work.
Great ______ are great because they do things we don´t. And when we are at our best, our greatest, when we do things that others don´t or won´t.
This is a somewhat corney story but is a good illustration. The Chicken Soup book authors made their first book a success buy working it — day and night, with books in their trunks. It took time and they did things other less successful authors did not. Sure, it helps if you have a big publisher who spends millios on PR (DaVinci Code), but for the other 95% of us, being relentless about gettin our work in people’s hands makes a difference. And when they first started out, the Chicken Soup guys had to do it the person-by-person way. Now, they are a huge franchise.
Perhaps the reason Fast Company has faded in popularity is partly because they stopped doing things that others didn´t or wouldn´t.
This is an easy and really hard formula for success.
Easy = do what others are not or will not
Hard = actually doing what others don´t or won´t and picking the RIGHT things
What you do is very important, of course. But do you need to get it exactly right? No, of course you can´t actually know which action is the best.
But you CAN put more high value added and directionally correct actions into play.
Think about some project, some aspect of business, some something about which you are passionate and want to achieve success. Are you doing great?
Great _____ do what others don´t or won´t.
Articulate the possibilities. What would greatness look like today?
I like this view of greatness better than looking only backward at the past. How does one BE and DO great?
This post is as much for me as it is for you. I need to periodically kick myself in the arse (a gentle and benevolent kick) and remind myself that I have to do things differently to be great and to improve my success. I have been thinking about whether I can honestly say I am doing things others don´t or won´t…