Yesterday I shared some myths about getting referrals for your business that were generously provided by Yodle.com, an online local advertising service. Now that you know about the myths, here are some tips offered by them to help you actually get referrals for your business.
- Ask! Don’t be afraid to be direct about asking for referrals. Also, ask regularly to maximize the amount of referrals you can generate. A great technique is to view every client you work with as though your sole purpose is to get a referral. This will not only keep you cognizant about getting them, but it will make you more service-oriented as well.
- Create a referral program. Offer service credits as an incentive to your clients who send you new business. It can be as a discount on their next service or a credit to their account, or any other trigger that will help entice people to refer new customers to you.
- Spread the word! Send a description of your referral program to all of your satisfied clients. It also doesn’t hurt to send it to all past clients; it’s not only a great way to get referrals, but you can also rekindle old relationships!
Some other tips to think about…
- Don’t ask for a referral when presenting a bill.
- When asking for a referral, also ask for a testimonial from the client. It’s great for websites!
- Ask people who perform complementary services to you. (i.e. If you are a contractor, why not ask an electrician or plumber who may be on the same site?)
- Have some type of collateral handy to provide clients with that describes everything you do
Do you have additional tips to offer for getting referrals? Please leave a comment.
Do you have a business issue or question? Send it to me directly by using the contact link above. Or you can follow me on twitter @deniseoberry