One of the ways blog search engine Technorati determines the popularity of a blog is by the number of other blogs that link to it. Technorati uses the term “authority” though, not “popularity.”
This is not unlike how Google calculates PageRank. In either case, a link from an outside source to a given blog is like a vote for that blog. In Google’s case, it’s not merely the volume of sites that link in, but the relative importance of those sites, as determined by Google. In other words, sites that have high PageRank themselves weigh more heavily in your favor. (Let me mention that the issue of the importance of having a high PageRank is disputed now-a-days.)
I question Technorati’s use of the term because, when it’s all said and done, it still appears to be a popularity contest to me. Nonetheless, it’s a critical factor in gaining visibility for your blog, and something you should be familiar with, particularly if you’d like to move up a notch or two along the long tail.
My friend Tris Hussey has done the hard work of helping us understand just how Technorati makes this calculation, and I’d like to refer you to his post.
Two things bear mentioning:
Posting frequency – It appears that blogs which are posted to more often tend to do better.
Longevity – Blogs that have been around longer tend to rank higher as well.
It stands to reason that would be the case, as the more posts one has, the greater the likelihood their posts will be linked to. And, the longer a blog has been in existence, the greater the chance other bloggers will be familiar with it. Hence, more links.
So, dear blogger, the onus is on you. If you’d like to see your blog stand out from the pack, post with greater frequency and hang in there for the long run. One more thing…write posts worth linking to. Here are some tips where that’s concerned…
- Write original material rather than copy and paste what someone else says.
- State a firm opinion.
- Every once in a while, write a good “how-to” post.
- Write some “top ten” posts.
- Break news whenever possible. A good “scoop” will go a long way toward getting link love and Google Juice.
- Find a yet unexploited niche, or one that is marginally exploited, and go after it. Become the expert on that subject.