As you think about your store layout, focus on four primary goals: stimulating sales, making products easily accessible, establishing or reinforcing your image, and addressing practical concerns (such as safety and security). Popular items placed off to the side or toward the back of the store force customers to pass through other departments to get to them. Smaller impulse buys are typically placed near the cash register.
Aisles and departments should be clearly visible and include the proper signage so that customers know when they’ve reached their desired department. Consider themes that reinforce your image, and give thought to practical concerns, such as wide aisles to allow for shopping carts, and clear sightlines and mirrors to reduce the risk of shoplifting. Finally, sketch out your designs on paper before implementing them so you can see what might work and might not work before rearranging your layout.
For more on laying out your store, be sure to read Find the Best Layout for Your Store.