This is the inaugural post for a new conversation where we will focus on how relationships impact business building. The conversation will be two-way, and you, reader, will be encouraged to offer suggestions and insights revolving around how the idea of building relationships – rather than sales “techniques” are really responsible for growing revenues and ultimately building businesses.
I’m inspired by so many people who have led with “relationships first, everything else, second”, so we will highlight one of these business builders every week.
We’ll also offer book and blog suggestions to help you grow business through others.
Keywords for this conversation will be:
collaboration not competition
asset-based not deficit based
attraction not mass distribution
pull not push
relationship understanding not product features
conversation not sales pitch
Mondays will be the day we showcase those who walk this talk, building relationships which turn into business
Wednesdays will include a weekly best “tip” from our readership, so be sending them in…
Fridays will be a surprise day – you won’t want to miss.
If you have built your business this way, we want to hear from you. If you hope to grow your business this way, we want you to read, comment, and take away what works for you. Either way, it will be a collaborative conversation so that WE can walk OUR talk.
First question: Who epitomizes the world of selling “relationship first” to you? Send me an email or post a comment.
Here is to many collaborative columns!