Blog posting quotas, how often one posts to his blog, is a conversation that I and several of my constituents had recently. It’s shoptalk to be sure, but a discussion not without merit.
Posting quotas are relevant for a couple of reasons. First, how often you post to your blog can have an effect on your rankings in search engines, Google in particular. Second, and more importantly, it has an effect on how quickly you build readership and how loyal they become.
If readers know to expect that you’ll update your blog daily, they’ll likely return to the site daily in search of new material. If they know you post every Monday, Wednesday, and Friday, they’ll visit then. I’ve found that readers come to expect that you will post in keeping with your established schedule, and can be dissapointed if you don’t adhere to it. Some will let you know of their dissapointment as well!So, how often should you post? Two factors come to mind in making that determination:
- How much time to you have? Your schedule may not allow for frequent, daily posting. Instead, you may find that once per week is all you can manage.
- Do you have anything to say? I urge bloggers not to post what might be considered “filler” information. If you don’t have anything to say, it’s best not to say anything.
Here are some guidelines I’d suggest you adopt as you begin blogging:
- Set a posting quota. It’s important to discipline yourself to posting on a regular basis whether that’s once per day, or once per week. Make it a part of your schedule. If you want to improve on your craft, you have to practice it.
- SEO expert and top-notch blogger Wayne Hurlbert suggests beginning bloggers try to post a minimum of three times per week. (I call Wayne the “Yoda” of business blogging.) He recommends doing it on Monday, Wednesday, and Friday, then later on adding Thursday to the schedule. He also recommends taking the weekend off to give time for your creative juices to begin flowing again.
One warning: Don’t even think of blogging if you only plan to post once or twice per month. Blogs are defined as “routinely updated” websites. It’s part of the philosophy behind using the medium.
Finally, if you’re like me, and post several times a day, then you may want to consider joining a new group I’m starting, Bloggers Anonymous, a support for blog addicts! (Just kidding, of course.)