I try to remind myself that the minute I approach a situation with expectations, the minute I begin to hope for specific outcomes, I’m setting myself up for disappointment. Don’t create this scenario. For example, I was disappointed that I didn’t get a little more airtime on the Dr. Phil show and that I wasn’t on stage. But there were some amazing things that arose from the experience. Amazing, and even more importantly, unexpected things. I met Peter Greenberg, the travel editor for NBC. The man travels over five hundred thousand miles in a single year. That’s amazing. I enjoy traveling myself, and it was exciting to take some pictures with him and learn a little about what he does. I’m going to try to get an interview with him, but he’s a pretty popular guy.
I met another inspirational person in the most random of ways: standing in line, waiting to go on air. She gave me some really interesting advice. She really knows how to get her message across to the media. She’s been on national television and has had a lot of press. I’ve had a little success with getting my voice out, but she was a professional.
Her advice was to constantly make my story current: I need to tie in whatever I want to say with what’s going on now, what’s topical. And also that I needed to level my successes with one another – to use one to gain another. She explained that she created a sales sheet for herself, much in the way I create sales sheets for my products and services. It all came back to displaying my benefits and approaching the right people with it, producers, editors, whatever. If your sales sheets fills their needs, then you’re golden.