This is a topic of great discussion – especially in times when every penny counts. Funny how we can throw money in all sorts of directions when times are abundant and dollars abound. Once we tighten our belts, everyone is second guessing many things.
What areas should we be focus on for the web?
Is it the medium or the message?
When do we know that we’ve spent too much with our pay-per-click campaigns…. what about efforts for more organic search?
How about online social media? Are we out there?
Who is talking about our brand and what are they saying?
Through the rest of the year, we’ll be focusing on some methods and case studies for various means of getting the word out.
In the meantime, what are YOU doing to get your brand out there – what are you saying and where are you saying it?
Is cold calling dead for your business? Is it totally pull marketing, not push?
Post your comments and questions – we’ll get some answers and share successes.