With data that we never had available not accessible in an instant about our customers and prospects, what are you doing to customize your selling process and the experience you want your customer to have that separates you from the rest of your competitors?
How are you redefining your customer experience? As an end user, during the sales cycle, in your restaurant or retail store? What do you do to personalize and make it their own to the point that they recognize and appreciate it? Tap into their ego. The part of each of us that enjoys, the attention, the personal recognition and the special VIP care that lets us know how truly important we are as a person and as a customer.
Seth Godin talks about what it means to redefine the experience you want your customers to have. And how critical it is to do so if you want them to keep coming back.
You can read his entire blog here.