To regionalize your Web site and target a more local audience, begin by including city names and market sector keywords abundantly throughout your site’s copy, as well as in the keyword section of your site code. And if you can, register a URL that uses keywords, such as www.MasonsTampaAutoRepair.com. Next, submit your site to local business directories, including those listed with local newspapers, weeklies, and chambers of commerce. You can also try URLs based on the region you want to target, such as smallville.com or manhattan.com. By associating your site in multiple places with a particular set of local keywords, you increase the likelihood that your business name and site will come up in the right searches.
For more on Web marketing, be sure to read Ten Key Steps to Successfully Marketing Your Business Online.