In business, image is crucial to success. Before going out and meeting a client, ask yourself:
- Do you dress according to the standards of your industry?
- Are your clothes professional?
- Is your hair neat?
- What about your marketing materials? How they look is just as important as how you do. Use high-quality paper, and consider using gold or silver embossing on your letterhead or business cards.
Treat everything you do as gold, and your clients will, too.