Consumer loyalty has declined sharply in recent years. Today, customers go where they can find the best products and services, even if that means breaking off long-term business relationships.
- Monitor your competitors, and don’t be ashamed to copy their best ideas (assuming that doesn’t mean violating patent law).
- Attend trade shows to learn more about your customers and competitors.
- Devote some time each week or month to devising new methods, products, or services for your firm.