Search engine ranking is vital to small businesses looking to attract new customers. To get better search results on Google, get Web sites to link back to your site. If links to your site appear on numerous other sites, Google’s spidering software recognizes this and ranks your site higher.
But keep in mind that it’s not just the number of links that matter — it’s also the quality. Links from high-traffic sites are much better than links from sites with little or no traffic.