If you’re a first-time advertiser in the Yellow Pages on a limited budget, start small and test the results.
- Begin, with an in-column listing where you can include copy and color.
- Track the response by asking your new customers how they found out about your business or offer a special discount for customers who "saw it in the yellow pages."
- If the in-column listing delivers, move up to a display ad.
When you advertise in the Yellow Pages you need to remember that you ad is right next to the competition’s. Make your ad strong and eye-catching.