You are starting a business, and you need to spend your days (and nights) focusing on that task — talking to financial investors, building a team, developing a product or service, getting an office established. You don’t need to spend your time trying to address issues that aren’t your core competency.
So, start off on the right foot and make the small (in relative terms) investment in having your brand and identity created by a company that specializes in startups.
As a small business owner with an established local market presence, there are some things you can do to sharpen your brand without incurring fees from a full-fledged branding company. At a minimum, your business cards, letterhead, signage, and other existing corporate identity should all display a consistent usage of your company name, logo, and tagline. If this isn’t the case, an overhaul is in order. Make decisions about the look of all of your collateral items — from business cards to letterhead to information sheets and media kits. It takes some discipline, but it’s important for your brand that you stick to those decisions for years to come.