Wikis are tools (popularized by sites such as Wikipedia) that allow visitors to write and edit Web sites’ visible content. Small businesses are most likely to use wikis either as a Web site content management system (CMS) or as a tool for internal documentation and project flow. As a CMS, wikis let your customers or readers edit select pages or sections and thereby help you build a community around your site and your brand.
As a tool for managing internal documentation and project flow, wikis are an excellent way to store a presentation to which many departments are contributing at once. Because their pages can be edited by anyone with access rights, they allow for the creation and management of a single master document. If you’re considering a wiki for your small business, go ahead and try one out. Just be aware that they can take time to mature, and in the early stages will likely require frequent monitoring.
For more on wikis, be sure to read Would Your Business Benefit from a Wiki?