But when it comes to talking to strangers at a networking function, we clam up? It’s the same concept, isn’t it? Well, kind of.
First of all, we’re not really trying to impress the cashier at the 7-11 and we may be trying to impress that all too important prospect at a networking function. Although we’re not trying to sell in either case, when networking we’re beginning to establish that critical business relationship that can lead to a sale — and we don’t want to mess it up.
Whether you’re a veteran small business owner or just starting out, effective networking is by far the most important key to building your business. Lots of people say that networking is about who you know, but I disagree. I think it’s more about who knows you.
And believe it or not, I’m not all that thrilled with networking either, but people say I’m great at it and ask me how I do it. The answer? Listening. People like to talk about themselves and if you can turn a good ear and ask open-ended questions (how, why, who), you can be great at networking too.
So what would you do if you could pick the brains of master networkers and discover their best tried-and-true networking tips and strategies? Well, now you can. There’s a new ebook that’s just been released. It’s chock full of networking how-to advice and success stories from 49 top experts (yep, I’m in there too).
If you are serious about building your small business, hop on over and take a look at Networkaholics Revealed! True Confessions From People Who Networked Their Way to Success (And How You Can Do The Same). This book may be just the ticket for you to learn how to reap the rewards of networking for years to come.
When you get your copy, you’ll also get my “101 Nuggets to Power Up Your Schmooze-Ability” guide as an added bonus plus lots of other great tools.