People ask me fairly regularly, “How challenging is it to bring a product idea to the marketplace?” Is it simple, they ask? Is it hard? They want the real deal, and I’m apt to tell them: anything that you do in life that’s worthwhile isn’t going to be easy. Bringing a product to the marketplace takes time, persistence, and determination. I’ve been in this business for over thirty years; I’ve had periods of success and failure cycle over and over again.
I can tell you this: at the end of the day, you’re going to have to do the work yourself. Inventing demands a lot of the individual. Too many misguided individuals believe they’ll find someone or some company to do the work for them; maybe their product will be discovered in a search, maybe it’ll win a contest. But in reality, you’re in control. No one is going to solve your problems for you. You create your own inventing destiny!
And that’s why it’s imperative you learn the process yourself. Get educated. It can seem overwhelming at first, but don’t be daunted. You may be asking yourself, “Can I really do this?” The answer is yes. You can. You need to avoid making the steps unnecessarily complicated: don’t over-think what you’re doing! If you get caught up in the details, you’ll probably become frustrated and give up. I don’t want you to give up. I want you to empower yourself with the basic information needed and have the confidence to push forward with that.
Stephen Key is a successful award-winning inventor who has licensed
over 20 products in the past 30 years. Along with business partner
Andrew Krauss, Stephen runs inventRight,
a company dedicated to educating inventors about selling their ideas
and the skills needed to succeed. You can listen to the weekly radio show on inventing. Get In The News, list your invention to have media outlets find you for news stories.