As we shop online, you see various “certification” logos. Better Business Bureau
comes to mind. Another logo we often see is the TRUSTe logo. For those
who don’t know, it’s a symbol the screams out “this web site is
Ensuring a secure web site, means that the software you are
using to power your web site (shopping cart, ecommerce system, CRM
module, etc) are all secure and do not contain vulnerabilities that
hackers could exploit.
TRUSTe CEO, Fran Maier gives us a deeper insight into what TRUSTe is and how small businesses can use it.
How does one place the Truste logo on their web site? How much does it cost?
There are three options for small businesses who want to get serious about online privacy:
TRUSTe Privacy Services, allowing a small business to build and
alerts on any changes in privacy regulation. In addition, the service
gives small businesses a verified privacy statement and allows them to
display the TRUSTe seal. Pricing starts at $49.00 per month.
In addition, the service offers online management for a small business
all in one place – called the TRUSTe Account Portal. Pricing starts at
$249.00 for the one-time service.
TRUSTe Privacy Premium customizes and certifies privacy practices
and seals, offering one-on-one privacy consultations from trained
online privacy specialists to help solve issues a small business may
have with policy and practices. This is ideal for non-e-commerce
companies. Pricing starts at $649.00 per year.
What’s the difference between a “small business” using TRUSTe and a larger business? Do their uses differ?
Historically, TRUSTe has certified some of the most recognized
online brands (eBay, Facebook, Microsoft, Disney, IMB, HP, Intuit,
etc), that experience over the past ten years has enbel TRUSTe to
create streamline processs for smaller companies. Thsee companies have
regulatory compliance needs and are public companies concerned with
Brand protection, and customer retention. These organizations are on
the cutting edge of privacy, and they often even have a Chief Privacy
helps them solidify customer trust and confidence in their brand and
Small and medium businesses typically have much less complex needs
and it often falls to the CEO to write a legally acceptable privacy
statement. They are relying on TRUSTe as the subject expert in privacy,
saving the expense of an attorney. SMBs typically use the seal for
building credibility and trust in their website in order to give
consumers confidence to shop or interact with them. And they benefits
from the large number of consumers who visit our trusted directory.
What is surprising is that more and more SMB customers are doing more
international business and selling to EU citizens, and that has caused
our EU Safe Harbor Seal to be in great demand.
In addition to TRUSTe, what other online security solutions do you recommend for web sites that want to be secure?