There are several ways to affix your company’s name on your building. It is a strong form of advertising and promotion.
If your company is located in a downtown high-rise, you’ll have to rent multiple floors of space before getting its name on top of the building. Most “skyscraper” landlords give signage only to the largest tenant. As a concession, most skyscrapers post a listing of all tenants in the building’s lobby. Insist that the list be updated when your company moves in.
If you are the largest tenant in a small building, or even if you own your own building, it may still be difficult to get your company’s name in neon. Cities and counties have zoning laws regarding signage. Usually, the zoning laws are most lenient in business parks and strictest in retail zones.
Even if your company gets permission to add its name out front, you may want to think twice. Security concerns, for both corporate secrets and valuable equipment and supplies, may make it wiser to remain relatively anonymous. Don’t let vanity overshadow legitimate business reasoning.