Online marketing is exactly like any other type of marketing — it’s built around the same triggers. When online marketing fails, it’s because the company or agency didn’t understand the basics.
There are several steps you will need to take, including establishing a professional-looking, easy-to-navigate Web site for your business, building an e-mail list, creating an e-mail newsletter, and optimizing your site for search engines.
The most important thing is to create a site that customers will want to come back to. Be creative. There are many types of software and other tools that can help you get started.