Strong customer service is the bedrock for creating loyal customers. Make it a priority by properly training your staff and continually reinforcing the message that the customer comes first. You can also let your customers know that you value their business by reaching out to them through newsletters, postcards, and e-mail, so they’re aware of seasonal sales and special products. Install a strategy for responding to customer inquiries and complaints and create a fair, flexible return policy. Finally, once you’ve developed a rapport with loyal customers, you can reward them with special discounts on products or services.
For more on customer loyalty, be sure to read Ten Tips to Build Customer Loyality.