“In the long run, we shape our lives, and we shape ourselves. The process never ends until we die. And the choices we make are ultimately our own responsibility.”
Imagine you need some business advice about pricing your services. You’ve had 20 years of experience that you bring to your consulting business. One established business professional tells you to begin by starting with a low price and only after you build your practice should you increase your rates. Another confirms this advice. A third says, “What are you selling, inexperienced consulting or the years of experience you bring to your customers? Charge what you’re worth.” I recently had this discussion with a consultant and I was the third person giving advice. What was sad for me was that this consultant had been following the advice of the first two people. Her business was suffering and she was unhappy with the choice she made. There are so many choices to make in business. One of the most important choice is about taking (or not) the advice that’s given to you from “more experienced” professionals. I think it’s a great idea to seek the advice of others. I’m most emphatic about trusting your gut and factoring that into your final decision making. Her gut told her that she didn’t want to follow the “experts'” pricing strategy, yet she didn’t trust herself. Don’t do what she did. Your choices will shape your business and it’s your responsibility to make the best choices for you. Good luck making the right choices for you and your business.